Santa Cruz copywriter Patti Bond has been writing hard-hitting copy for print and for the web for many years. Drawing on 25+ years of marketing experience, Patti’s copywriting is based on a deep understanding of consumer motivation and behavior.
6 Essentials of Great Copywriting that Connects You to Customers
- Articulate your company’s “unique value proposition” and differentiates you from your competition.
- Focuses on your prospective customers’ wants and needs, and taps into their emotions to engage and motivate.
- Communicate the benefits of your products and services.
- Build trust using an authentic tone, testimonials, and evidence to support your claims.
- Get to the point with clear and concise writing.
- Create urgency and get the desired response.
Writing Content for the Web
Writing for the web involves a different set of skills than what is required for printed sales materials. Santa Cruz copywriter Patti Bond has extensive experience in developing website content, e-newsletters, and blogs. Click here to learn more about her expertise and skills in writing for the web and view some of the websites she has written.
Writing Email Newsletters and Advertising Copy
Santa Cruz copywriter Patti Bond worked at leading Boston ad agencies for 15 years before becoming an advertising director at John Hancock Financial Services where she worked for 10 years. With her background in marketing, she knows how to motivate and engage readers to get the results you looking for
View Samples of Work by Santa Cruz Copywriter Patti Bond
- Avedica Nutraceuticals
- Boys & Girls Club of Santa Cruz County
- Elite Construction
- Jacob’s Heart Children’s Cancer Association
- Manuel’s Mexican Restaurant’s 50th Anniversary
- Natural Tattoo Removal
- Restoration Soil & Research
- Arnold Partners (arnoldpartners.com)
- C2G/Civil Consulting Group, Inc. (civilconsultantsgroup.com)
- Cardamom Tuesday Elixers (cardamomtuesday.com)
- George Financial Advisors (georgefa.com)
- Kimes Tutoring (kimestutoring.com)
- Lichen Oaks Adaptive Riding Center (lichenoaksarc.org)
- Pilates of Sag Harbor (pilatesofsagharbor.com)
- Pure Life Tropics (purelifetropics.com)
- Raechel and Jackie Foundation (raecheljackiefoundation.org)
- Sarah Lorien Design (saralorien.com)
- Sharp-Quick (sharpquick.com)
- Soulful Sex Coach (thesoulfulsexcoach.com)
- Sustainable Productivity Solutions (reduceor.com)
- Watch Technologies (watchtechnologies.com)
Free Offer – 1 Hour of Editing
For Patti, editing a smart blog or web content is more like a pastime than a livelihood. Let Patti have a crack of some copy so she can show you what she can do. Contact Patti.