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Recipe for Success: Strategic Marketing Planning Process

falling_appleYou may feel like you have a lot of apples in the air, and not sure what to focus on first.

A little planning goes a long way toward getting the most from your marketing budget. It also helps you focus clearly on your target audiences’ wants and needs, and the unique benefits you provide — instead of your product or service features.

Here’s the basic process I apply for any marketing project; it ensures a smooth and time-saving process that’s results-oriented:

• Consider how the marketplace perceives you vs the competition, look at strengths and weaknesses

• Identify your objectives (increase awareness, increase sales, launch new product/service, attract new audience)

• Establish budget

• Define/describe your target audiences and identify the most urgent problem you solve for each audience

• Strengthen your positioning (how you uniquely solve your clients’ problems)

• Craft key messages

• Develop strategies and tactics

• Determine how results will be tracked and measured

• Implement, track and analyze