ABOUT

Marketing strategist and creative writer

Besides being an experienced and creative marketer... Patti makes a mean apple pie.
                       
Patti has over 25 years of experience in strategic marketing communications. To provide a full range of marketing services, she works with a virtual team of experts. Prior to starting her own marketing consulting business in 1997, for 10 years Patti was the general director for John Hancock Financial Services, overseeing communications for the John Hancock brand. There she directed a $12 million advertising campaign that won all major domestic and international awards. Patti has extensive experience working with small budgets as well.

Patti is a member of: the steering committee of the Santa Cruz Chamber of Commerce Women in Business program, the Women in Business Luncheon program | Santa Cruz Business Connect | Marketing Roundtable Meet Up | Santa Cruz New Tech Alliance | Santa Cruz Geeks

She received an MBA with a specialization in marketing from Northeastern University, and a BA from Brown University.

"Congratulations on all your great achievements! I ascribe them to your maverick spirit, to your charming as well as witty persistence, and to your impeccable feel for detail and what's needed. You go, girl!!" -- Ariane Cap, NLP Trainer